At Moroccanoil, their passion is empowering beautiful transformations. Moroccanoil has become a haircare industry sensation embraced by celebrities, runway stylists and women the world over. Quality is the core of their success. They have perfected the Moroccanoil Treatment and extended the line to include solutions for every hair need. The formulas not only leave hair naturally smooth and shiny but also improve its actual condition to make it stronger with each use. They are proud to have created a new haircare category and, even as they grow, to always remain unique in the industry.