Joico Lumishine Demi Liquid 5RRV Red Red Violet Light Brown 2oz
Item # PJO-CLD-5RRV
Discover LumiShine’s PowerHouse Collection of super-reds that stay true to tone, resisting the fading effects of your everyday aggressors. With a stunning range of fierce tones—from riot red to modern rosé to the richest red plum, and everything in between—these bold beauties sound the siren for shiny, healthy, fade-resistant color.
Here’s Why You’ll Love It...
- Protects from UV exposure and premature fading caused by everyday aggressors
- Incredible color longevity—reds that last up to 40+ shampoos!
- Delivers up to 2X the shine
- 100% replenished and restrengthened hair
- Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos