Only Available To Licensed Canadian Beauty Professionals

Hair Colour

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Joico Lumishine Demi Liquid 5RRV Red Red Violet Light Brown 2oz

Brand: Joico

Discover LumiShine’s PowerHouse Collection of super-reds that stay true to tone, resisting the fading effects of your everyday aggressors. With a stunning range of fierce tones—from riot red to modern rosé to the richest red plum, and everything in between—these bold beauties sound the siren for shiny, healthy, fade-resistant color.

Here’s Why You’ll Love It...

  • Protects from UV exposure and premature fading caused by everyday aggressors
  • Incredible color longevity—reds that last up to 40+ shampoos!
  • Delivers up to 2X the shine
  • 100% replenished and restrengthened hair
  • Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos
Please Note: The hair colour swatches are for digital previewing only and are not an exact representation of the actual hair colour.
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