Start To Finish Damage Prevention & Color Perfection. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. From salon to home and beyond, this damage-defying breakthrough helps protect and strengthen hair bonds for a healthy hair transformation you can instantly see and feel.
Why you'll love it:
Defy Damage ProSeries Bond Protecting & Color Perfecting Treatment: In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable... and stunning results you have to see to believe.
*Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and Masque vs. a non-conditioning shampoo
**After 10 shampoos; when using Defy Damage Shampoo and Masque
Save 33% on the purchase of the JOICO Defy Damage Salon Opener with an in-salon merchandising kit and receive a special showcase piece for your salon.
Free Merchandising Kit Includes: