Only Available To Licensed Canadian Beauty Professionals


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Joico Blonde Life Brilliant Tone Violet Smoothing Foam 6.8oz

Brand: Joico

Luxuriously creamy and cool as can be…that’s the beauty of NEW Blonde Life Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, super soft, and Blonde Life bright.

Here’s Why You’ll Love It…

  • Don’t let the airy look of this foam fool you: a dollop on your ‘do and you’ll kick brass right out of your hair…
  • Instantly tones light blonde hair, banishing brassiness in a single application
  • Maintains the beautiful brightness of cool, blonde hair
  • Smooths and polishes each strand for a frizz-free finish
  • Light Violet Hue cools brassy blondes in a single shot
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