Platinum Color Charge Shampoo is a gentle cleanser that recharges the brilliance, vibrancy and longevity of hair color for up to 50 shampoos. Enriched with high-performance fade-fighting technology, this shampoo locks color pigments inside the hair's cuticle to provide maximum color retention.

• Recharges brilliance, vibrancy, & longevity of hair color up to 50 shampoos
• Enriched with Fade-Fighting Technology
• Locks color pigments inside the hair's cuticle fo rmaximum color retention
• Ideal for all hair types and colors
• Formulated without added sulfates, parabens and sodium chloride

How To Use:

• Massage and lather into damp hair.
• Rinse thoroughly.
• Follow with Kenra Platinum Color Charge Conditioner.