Kenra Color No Ammonia Lightener is a fragrance-free, white powder formulated without ammonia. Dust-free lightener powder can remove natural or artificial pigments, both indirect and direct to help eliminate unwanted tones such as ash or red and have a lifting strength of up to 7 levels in a single application. Extremely versatile, each lightener can be applied both on and off the scalp with Kenra Color Permanent Developer 10 – 30 Volumes in different ratios for multiple blonding effects – 10 and 20 Volume on the scalp and 10, 20 and 30 Volume off the scalp. Each mixture’s creamy consistency retains moisture and is drip-free for ease of use.

• Up to 7 levels of lift
• Formulated without ammonia
• Creamy mixture that retains moisture and is drip-free
• Fragrance-free
• Dust-free

How To Use:

• In a non-metallic bowl, mix Kenra Color Permanent No-Ammonia Lightener Powder and Kenra Color Permanent Coloring Creme Developer (10V-30V for application off scalp and 10V-20V for application on scalp).
• Using a brush, mix in a ratio of 1:1 up to 1:3 for desired consistency. For gentle lightening, choose a lower strength of developer- the lower its strength, the gentler the process.
• Apply on dry hair that has not been shampooed. Check the results regularly and do not exceed 60 minutes. Do not use heat.
• After reaching desired result, rinse well shampoo thoroughly and condition. An appropriate Kenra shampoo and conditioner are recommended.