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Joico Defy Damage Retail Care Salon Opener

Brand: Joico

Start To Finish Damage Prevention & Color Perfection. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. From salon to home and beyond, this damage-defying breakthrough helps protect and strengthen hair bonds for a healthy hair transformation you can instantly see and feel.

Why you'll love it:

Defy Damage ProSeries Bond Protecting & Color Perfecting Treatment: In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable... and stunning results you have to see to believe.

  • 80% less breakage*
  • Evens porosity for better color deposit
  • 5X stronger hair*
  • Maintains over 90% of color vibrancy**
  • Increased, more even lift

*Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and Masque vs. a non-conditioning shampoo

**After 10 shampoos; when using Defy Damage Shampoo and Masque

Save 22% on the purchase of JOICO Defy Damage Care Salon Opener, with Defy Damage Trial Size Stylist Kit, and in-salon merchandizing kit.

Kit Includes:

  • (2) Defy Damage Protective Shampoo, 300 ml
  • (2) Defy Damage Protective Conditioner, 250 ml
  • (2) Defy Damage Protective Masque, 150 ml
  • (2) Defy Damage Protective Shield, 100 ml
  • (1) Defy Damage Protective Shampoo, Liter
  • (1) Defy Damage Protective Conditioner, Liter
  • (1) Defy Damage Pro Try Me Kit ($18 salon value)

Merchandising Kit Includes:

  • (10) Quad Foil Samples
  • (1) Easel Card
  • (1) Photo Swatch Piece
  • (1) Product Info Sheet
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