Pravana Perfect Blonde Purple Toning Shampoo is formulated specifically to instantly neutralize yellow and brass tones. Infused with coconut oil and soy protein, this shampoo gently cleanses as it brightens and adds shine making it the ideal addition to your blonde regimen.

Eliminate brass and tone blondes while adding strength, shine and elasticity back into the hair with added keratin, wheat and silk amino acids.

How To Use:

• Apply a quarter-sized amount to wet hair and lather.
• Rinse. Repeat if additional toning is desired.
• For added moisture and tonality, follow with the perfect blonde conditioner.