• Alterna Caviar Color Hold Shampoo 8.5oz

Alterna Caviar Color Hold Shampoo 8.5oz

Caviar Anti-Aging Infinite Color Hold Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy and shine for 70 days, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum.

Inspired by the Science of Skincare for Hair, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state - the key to healthier, younger-looking hair.

Key Benefits:

  • Preserves hair color, vibrancy and shine
  • Gentle cleansing
  • Replenishes lost moisture

How To Use:

  • Massage shampoo throughout wet hair.
  • Rinse thoroughly.


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