Styling Products

  • Authentic Beauty Concept Shaping Cream

Authentic Beauty Concept Shaping Cream


When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few ingredients in our products that could easily be replaced by more natural sources. After extensive testing, we discovered many alternative natural ingredients perfect for our products, giving long lasting performance and pliable textures without having to use synthetic alternatives like mineral oil, parabens and silicones.

Free from artificial waxes, this styling cream offers medium hold. It helps to dress out and define natural textures and lived-in looks without overburdening. It gives shapeable, flexible hold with heat protection up to 450°F

The Scent: All hair types and styling have the same pure, powdery and soft base fragrance. A pure, fresh and elegant feminine floral creation composed of a generous bouquet of white peony blended with fresh cut leaves accents, underlined with luminous rose, freesia blossoms and cottony powdery violet over a soft background of creamy musks and mellow woods.

How To Use:

  • Apply to towel dried hair and blow-dry with a brush or fingers.

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