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Made in the Netherlands, enriched with homegrown ingredients and perfected by science. Every single product, from hair gel to beard balm, does what it’s supposed to: bring out your best. In this manual, discover the science and passion behind the products. First, read about the story behind the products and what makes them great. Second, get the lowdown on all things hair and scalp: anatomy, structure and common concerns. Learn tips and tricks for a professional hair diagnosis and in-salon consultation, so you’ll have all the tools at your disposal to optimally service the person in your chair. Third, meet the 1922 by J.M. Keune product range. Familiarize yourself with each and every shampoo, conditioner, balm, gel, cream and color. Also, read about hair and scalp health and the 1922 by J.M. Keune salon offerings designed to help your business grow and prosper.

MESS IT UP, MOLD IT, MAKE IT COMPLETELY YOUR OWN. Individuality is a thing to be celebrated. That’s why the Keune Blend is designed to complement who you are, no matter where you’re from or where you’re headed. Hair is about mixing it up and creating a style to suit every mood, mode and moment. That’s where our products come in. Blend is top-shelf mixology for hair that’s going places. Smooth it, crunch it, pin it up – however you wear it, do it your way. Created for the modern muse, style chameleon, and free spirit, there’s a unique blend out there for everyone. So grab two, three, four, as many  products as you want to invent a whole new look. Because sometimes more is just more.

With great care comes great hair. Meet the completely renewed Care Keune range, featuring sleek, luxurious new packaging design inspired by founder Jan Keune’s pharmacy in Amsterdam and his 1920s apothecary bottles.The renewed Keune Care products are designed to help alleviate a variety of hair concerns. Whether the issue is dry hair, damaged hair or dandruff, Keune found a properly functioning scalp is the key to beautiful, healthy hair. That’s why Care products are enriched with active ingredients that nourish and soothe scalps, while simultaneously conditioning and pampering every strand.  Each Care product is rooted in Keune’s scientific heritage, which goes back to 1922. Formulas are enriched with the patented Essential Mineral Complex, developed according to long-established scientific practices and principles. This complex is proven to improve the condition of both scalp and hair and is made up of 5 different minerals that work together, treating and nourishing for unparalleled results.

Design soft, natural-looking tones with glossy shine using Semi Color, our ammoniafree tone-on-tone color. Choose from over 50 demi-permanent shades.

So Pure Color is an ammonia and paraben free permanent haircolor, enriched with certified organic plant extracts. Including the unique PhytoKeratin, which rebuilds the natural hair structure from within and protects during the color treatment.

HIGH-QUALITY INGREDIENTS.Our research & development team handpicks the world’s best ingredients and applies the newest techniques to develop our products. PERFECTED BY SCIENCE.The products are thoroughly tested in the lab and by hairstylists. That means that every product claim is backed by solid science and approved by professionals. All Style products have a UV filter to protect hair against the sun’s harmful UV rays. A CHIC OUTFIT.We designed Style’s packaging to match our beautiful Care range: apothecary-inspired, rounded shapes, white caps and labels. Style’s soft-touch, modern-matte finish and timeless grey color give the range its sophisticated, luxury feel. Care and Style are thoughtfully designed to look flawlessly on your shelves together.

Permanent color with 100% grey coverage, lovingly formulated with a rich silk protein base to protect the hair and leave it feeling soft and healthy.