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Way back in 1922, Jan Keune took his ambition and turned it into a hair care brand. Now his son and grandsons have bottled his courageous spirit for brave and daring men everywhere. 1922 by J.M.Keune scientists have gone above and beyond to ensure their products actually do what they’re supposed to: bring out the best in your hair. Where possible, the range is enriched with creatine. This substance is known for its fortifying properties. It rebuilds and reinforces the inner hair structure and is suitable for all hair types. Mixing this into their formulas was a no-brainer.

Mess it up, mold it, make it completely your own. Individuality is a thing to be celebrated. That’s why the Keune Blend is designed to complement who you are, no matter where you’re from or where you’re headed. Hair is about mixing it up and creating a style to suit every mood, mode and moment. That’s where our products come in. Blend is top-shelf mixology for hair that’s going places. Smooth it, crunch it, pin it up – however you wear it, do it your way. Created for the modern muse, style chameleon, and free spirit, there’s a unique blend out there for everyone. So grab two, three, four, as many  products as you want to invent a whole new look. Because sometimes more is just more.

With great care comes great hair. Meet the completely renewed Care Keune range, featuring sleek, luxurious new packaging design inspired by founder Jan Keune’s pharmacy in Amsterdam and his 1920s apothecary bottles.The renewed Keune Care products are designed to help alleviate a variety of hair concerns. Whether the issue is dry hair, damaged hair or dandruff, Keune found a properly functioning scalp is the key to beautiful, healthy hair. That’s why Care products are enriched with active ingredients that nourish and soothe scalps, while simultaneously conditioning and pampering every strand.  Each Care product is rooted in Keune’s scientific heritage, which goes back to 1922. Formulas are enriched with the patented Essential Mineral Complex, developed according to long-established scientific practices and principles. This complex is proven to improve the condition of both scalp and hair and is made up of 5 different minerals that work together, treating and nourishing for unparalleled results.

Founded in 1922 by Jan Keune in Amsterdam Holland, Keune is today still family owned and operated company. Keune has developed into a multinational, specialised in high quality professional hair care products for the beauty industry. For more than 90 years, Keune has worked together with salon professionals as true partners. Keune's expertise is based on close collaboration – they understand the needs of professionals, and can help them accomplish beautiful things.

So Pure Color is an ammonia and paraben free permanent haircolor, enriched with certified organic plant extracts. Including the unique PhytoKeratin, which rebuilds the natural hair structure from within and protects during the color treatment.

HIGH-QUALITY INGREDIENTS.Our research & development team handpicks the world’s best ingredients and applies the newest techniques to develop our products. PERFECTED BY SCIENCE.The products are thoroughly tested in the lab and by hairstylists. That means that every product claim is backed by solid science and approved by professionals. All Style products have a UV filter to protect hair against the sun’s harmful UV rays. A CHIC OUTFIT.We designed Style’s packaging to match our beautiful Care range: apothecary-inspired, rounded shapes, white caps and labels. Style’s soft-touch, modern-matte finish and timeless grey color give the range its sophisticated, luxury feel. Care and Style are thoughtfully designed to look flawlessly on your shelves together.