Founded in 1922 by Jan Keune in Amsterdam Holland, Keune is today still family owned and operated company. Keune has developed into a multinational, specialised in high quality professional hair care products for the beauty industry. For more than 90 years, Keune has worked together with salon professionals as true partners. Keune's expertise is based on close collaboration – they understand the needs of professionals, and can help them accomplish beautiful things.
So Pure Color is an ammonia and paraben free permanent haircolor, enriched with certified organic plant extracts. Including the unique PhytoKeratin, which rebuilds the natural hair structure from within and protects during the color treatment.