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Verb is a line of salon-tested hair products developed by stylists that began in 2011 in Austin, Texas with a simple mission: higher quality ingredients and fewer harmful chemicals in professional products, at a cost that isn’t out of reach for today’s customer. Their salon-quality hair products are color-safe, free of harmful sulfates, parabens and gluten and made without animal testing.

More than a decade later, our mission remains the same – to celebrate individuality and create a lasting, 
positive impact among our hair-loving community – because every great story needs a Verb.