With a brand identity of expertise and encouragement, Allure and Allure Best of Beauty are the most trusted authority on products, innovations, and trends—influencing over 60 million women to buy our recommendations annually.
Through its print and digital magazine, website, social platforms, and beauty box subscription business, Allure galvanizes 16 million consumer influencers with fresh, relatable, and visually dynamic content that underscores self-expression, diversity, and confidence.
Allure 450 is a professional friction-free ceramic layered plated 1" flat iron. Floating tourmaline leaves hair silky smooth and locks in shine. Adjustable temp goes up to 450 degrees,is adjustable temp for any hair type, and is perfect for keratin smoothing treatments.
Allure Precision shears are hand crafted Japanese steel with an ergonomic crane grip and adjustable ball screw for ultimate comfort. Superb quality backed by a 3 year limited warranty.
Allure End Papers - protects hair during heat-treated wave or perm services. Keeps hair flat and straight around rods to ensure even distribution of perm solution. Absorbs excess treatment while keeping hair saturated in perm solution.