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In the mid-90s, blinc’s founders dared to create a mascara that won't smudge, flake, or run—no matter what. In 1999, tubing technology became reality when blinc invented the world’s first tubing mascara—an innovative oil-free formula that forms tiny “tubes” around each lash instead of painting them like traditional mascaras. Finally, eye makeup that could withstand tears, sweat, humidity—life—without raccoon eyes or irritation, yet slid off effortlessly with just water and gentle pressure. This breakthrough defined blinc’s spirit: beauty should be high-performance and totally problem-free.

Since then, blinc has remained committed to solving beauty’s most stubborn problems. From that first tubing mascara to tubing eyeliners, primers, and brow products, we’ve continued to lead with innovation. Today, blinc has advanced our tubing technology even further—offering clean, vegan, and gluten-free options alongside exceptional lash, brow, and eye treatment products. Blinc has never stopped pushing boundaries. Because makeup should keep up with all of life’s moments—whether it’s tears of joy, a 16-hour flight, or a marathon finish-line photo.