Made in the Netherlands, enriched with homegrown ingredients and perfected by science. Every single product, from hair gel to beard balm, does what it’s supposed to: bring out your best. In this manual, discover the science and passion behind the products. First, read about the story behind the products and what makes them great. Second, get the lowdown on all things hair and scalp: anatomy, structure and common concerns. Learn tips and tricks for a professional hair diagnosis and in-salon consultation, so you’ll have all the tools at your disposal to optimally service the person in your chair. Third, meet the 1922 by J.M. Keune product range. Familiarize yourself with each and every shampoo, conditioner, balm, gel, cream and color. Also, read about hair and scalp health and the 1922 by J.M. Keune salon offerings designed to help your business grow and prosper.