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In 1996, Anthony Mascolo co-founded Bed Head because he was ruled by a desire to do things differently. The hairdressing icon and creative anarchist created new, bold and bright hair products for professional hairdressers that, just like him, had the same ambition to push their boundaries to see what they could achieve.

Bed Head was established in the ‘90s as the original rebel hair brand, challenging the polished aesthetic of hairdressing at the time. With a passion for creative experimentation and fearless self-expression, they turned the world of styling products on its head, making TIGI famous for breakthrough, powerful technology and iconic packaging.

Now, Bed Head has given a refresh to its iconic product range while keeping their creative and professional ethos. They have crafted new haircare products with the TIGI Creative Team, designed to be used by professional hair stylists and consumers alike, delivering phenomenal results in the salon and at home. They have shaped new bold packs, taking inspiration from diverse youth subcultures with the aim to connect with our customers across music, fashion, technology and art.