i•Color takes the hassle and guesswork out of haircolor to ensure your color results are just what you envisioned, only better. This complete color palette of perfectly balanced permanent shades guarantees reliable, long-lasting, vibrant, healthy color results with 100% natural gray coverage. i•Color is the salon-exclusive haircolor you can trust every day and delivers what is promised and what you are looking for; a professional haircolor with high quality, predictable and natural results.