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  • Joico Colorful Anti-Fade Shampoo

Joico Colorful Anti-Fade Shampoo


A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

Here's Why You'll Love It:

  • Free of SLS/SLES Sulfates
  • Gently cleanses color-treated hair
  • Fortifies hair for 3X greater resistance to breakage when using Colorful Shampoo and Conditioner against combing breakage on damaged hair

How To Use:

  • Apply to wet hair.
  • Lather, and rinse.

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