Shampoo

  • Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo


This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses when used with conditioner. Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos. Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.

  • Instantly neutralizes brassy and yellow tones for blondes and gray hair
  • Maintains hair’s vibrancy
  • Repairs and protects color-treated hair
  • Increases shine

How To Use:

  • Apply to wet hair, lather
  • Leave in 1-3 minutes, rinse
  • Use 2-3 times per week

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