Wild Ride us a 5-shade collection that embodies the genuinely fierce spirit of the Pulp Riot artist. The shades are incremental to the overall Pulp Riot semi portfolio.

You are the artist, hair is the canvas, Pulp Riot is the paint. Create your masterpiece!

Semi-Permanent hair color - Vegan, Gluten and Paraben Free. No developer required!

How to Use:

• Apply to clean, dry hair (pre-lighten for best results).
• Process for 20-40 minutes without heat, rinse with cool water.
• Do not shampoo, condition ends (optional).