Joico's creamy, Coconut Oil-enriched Blonde Life Developers - in 5, 20, and 40 Volume - work in tandem with Joico's Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights. Formulated with Coconut Oil to help hair feel hydrated. Helps hair look smooth and feel soft. Easy-to-mix, creamy and spreadable consistency. Joico's powerhouse formula, including Tamanu and Monoi Oil.

Benefits:

• Available in three 32oz options: 5 Volume (1.5%), 20 Volume (6%), 40 Volume (12%) - work in tandem with Joico's Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights.
• Formulated with Coconut Oil to help hair feel hydrated.
• Helps hair look smooth and feel soft.
• Easy-to-mix, creamy and spreadable consistency.
• Joico'spowerhouse formula, including Tamanu and Monoi Oil.