100% Ammonia Free Liquid Colour is a genuine semi and demi colour with a delicate PH for services without lift, odor, or irritation. No Polymers Liquid Colour is an innovative formula that will not turn brittle or build up on the hair over time. Custom Blends Achieve incredible conditioning with an infinite number of custom colour blends, including CLEAR to dilute or lighten any colour depending on the desired result. Aloe VeraA moisturizing botanical belonging to a large family of substances known as polyphenols that contain powerful antioxidants, which provides hydration to the hair and scalp. Vitamin E Is essential for healthy skin, including your scalp. Vitamin E gives your hair a strong base to grow from by reducing oxidative stress and protecting the hair from damage. Pro Vitamin B-5A nourishing vitamin that prevents moisture loss by strengthening the cuticle layer to even out porosity and protect the hair from heat and UV damage.